Objects
Pandit, Ameet, Vilches-Montero, Sonia. Elsevier; 2016. Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty.
Vilches-Montero, Sonia, Nik Hashim, Nik Mohd Hazrul, Pandit, Ameet, Bravo-Olavarria, Renzo. Elsevier; 2018. Using the senses to evaluate aesthetic products at the point of sale: The moderating role of consumers’ goals.
Jones, Kirsty, Vilches-Montero, Sonia, Baxter, Stacey. Australian Water; 2021. What Motivates customers to change?: Researching customer attitudes to water conservation in the Hunter.
Marinao Artigas, Enrique, Vilches-Montero, Sonia, Chasco Yrigoyen, Coro. Elsevier; 2015. Antecedents of tourism destination reputation: the mediating role of familiarity.
Vilches-Montero, Sonia. Springer; 2016. Altering the past to influence the future: the effect of mental unpacking on past evaluations and future preferences.
Vilches-Montero, Sonia, Pandit, Ameet, Bravo-Olavarria, Renzo, Chao, Chih-Wei (Fred). Elsevier; 2018. What loyal women (and men) want: The role of gender and loyalty program characteristics in driving store loyalty.
Muthaffar, Aisha, Vilches-Montero, Sonia. Elsevier; 2023. Empowering retailers: A bounded rationality perspective to enhancing omnichannel journey satisfaction.
Muthaffar, Aisha, Vilches-Montero, Sonia. EMAC Regional Conference; 2023. Maximising omnichannel shopping intention: the impact of experiencing flow and satisfaction.
Muthaffar, Aisha, Vilches-Montero, Sonia. Association of Collegiate Marketing Educators (ACME); 2023. Exploring shoppers’ decision-making styles and acceptance of an omnichannel environment.
Muthaffar, Aisha, Vilches-Montero, Sonia, Bravo-Olavarria, Renzo. Elsevier; 2024. From digital touchpoints to digital journeys: How shopping mindsets influence appraisal of omnichannel journeys.